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Digital Marketing

10 best practice Email Marketing tips

Email marketing is a powerful and effective digital marketing tool. It has become a very popular method of communicating with customers and potential customers thanks to the fact that it’s measurable, very targeted and at the same time is also a very cost effective way to market to and communicate with your target markets (especially when compared to traditional marketing mediums such as print, radio and television).… Read More

5 ways your website can help your business be more efficient

These days it is widely understood that a web presence of some sort is a ‘must have’ for every business. Despite this positive change, there is still a recurring idea that the company website is simply a digital advert or brochure online, providing the same function as a static advert or street sign would, only to a wider audience. This is certainly important and definitely a key objective, but what is so great about the web as a medium is the power and flexibility to build tools that replace or improve on other aspects of a business and how it works. … Read More

PPC Google Advertising in a nutshell

There aren’t many options for advertising where you are the one to set the rules. With Google Ads you decide at what times your ads will show, how much you want to pay for particular keywords that will trigger your ads and where your ads will be shown. If you are interested in putting your brand in front of customers at the late stage of their decision making process and you want to be able to measure the results of your campaign on the same day — PPC has it all!… Read More