Online Marketing is about one thing. Generating sales leads for your business.
The aim of any Online Marketing campaign is to promote your website to your target market and generate quality and targeted traffic or 'visitors' to your website. Online Marketing and can be one of the most cost effective ways of targetting your market.
There are a number of options available for Online Marketing. These include banner advertising, effective search engine submission, Pay Per Click Marketing such as Google Adwords and viral marketing. Generating traffic is only one part of the equation. Generating good quality traffic that's interested in your goods and services is the real key to effective Online Marketing. To do this, you need to understand your target market. We can then work out strategies to effectviely target them online with promotions and adverts that result in good quality website traffic.
Google PPC Campaigns
Social Media Marketing
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Pay Per Click Advertising
Pay Per Click advertising (PPC) is about placing adverts or 'sponsored links' on other organisations websites.
Google Adwords for example, allows you to pay to have your organisations adverts placed at the top of Google search results. This type of advertising is excellent as you can set daily budgets, geographic targets and target specific keywords that your customers may be using to find your products and services.
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Social Media Marketing
The 'buzz' word of the day. Many businesses are starting to utilise Social Networks as another way of communicating with and marketing to their target market.
Websites like Facebook, Twitter, Linked-In and a myriad of others are powerful new marketing avenues.
Used effectively Social Media can help build a community and audience around your business and brand and increase awareness and drive sales.
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Strategy Development
An Internet marketing strategy is an important part of the marketing mix for any organisation that is serious about competing on the Internet.
Online Marketing can make a real difference to an organisations brand awareness and market penetration. An effective strategy will have clear objectives and methods for meeting those objectives.
96black can assist your organisation in developing an effective online strategy that makes use of the different online mediums available today.
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Banner Advertising
Banner advertising isn't for everyone but for certain organisations it can be a really effective way of increasing website visitors.
Banner advertising involves placing an 'advert' or 'banner', advertising your business or services, on another website. Costs vary depending on many factors like the website the banner is going on, the area of the website, the size of the banner and so on.
Used properly, banner advertising can be an effective part of your online marketing plan.