Google Adwords: Cost effective, targeted and measurable online marketing that works.
Google Adverts, PPC (pay per click) or "sponsored links" at the top and right hand side of Google search results are effectively 'paid for' advertising by organisations whose products or services are associated with specific key words or search terms.
Confused? Well, it can get quite complicated which is why talking with a company that knows and understands Search Engine Marketing systems is important. Google Adwords and Yahoo! pay per click systems can represent a very cost effective way for an organisation to penetrate -very specifically- its target market and increase sales.
Comprehensive Reporting
It's important to know how effective your PPC campaigns are so Google and Yahoo provide comprehensive reporting facilities to determine how many impressions and clicks your ads are getting and how much they are costing you.-
Geographic Targeting
Google Adwords allows you to target your market by geographic region.
If your business only operates in Auckland then we're able to ensure that your advertising dollar isn't wasted on targeting people and business outside of this region.
This is great to ensure that your marketing reaches the right people in the right areas for your business.
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Set Daily Budgets
One of the best features about the Google Adwords system (and all PPC systems) is that it allows you to set daily budgets for your advertising and stay in control of your marketing spend.
If you set a budget of $20 per day, Google will display your adverts and once your budget has been used, Google will automatically turn off your adverts until the next day.
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Pay For What You Use
Unlike traditional marketing, PPC campaigns like Google Adwords only charge you when there's been a result.
Your advert may be displayed to many people but you will only incurr a charge when someone actually clicks on your advert and goes through to your website. This means that you only pay when there has been a desired outcome.
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Track Your Results
Google Adwords allows you to measure the effectiveness of your PPC campaign.
Google Adwords integrates seamlessly into Google Analytics so you can track how many visitors have come through to your website from your adverts. Good statistics and feedback can help you really improve the effectiveness of your PPC campaign.