Search Engine Optimisation (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" (un-paid) search results.
All 96black websites are built using SEO techniques and technologies to ensure that they are indexable by the search engines. This is hugely important to ensure that your potential visitors are able to find your organisation and products and services on the Internet.
We also submit your website to all the major search engines automatically and offer advanced SEO work to organisations that wish to continue using the Search Engines to really drive traffic to their websites.
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Step 1: Website development
The first step to getting good search engine results is to build a technically competent website that uses technologies and systems that are Search Engine friendly.
For example, although getting better now, the building of Flash based websites is frowned upon as Flash technology is extremely hard for the Search Engines to read and 'crawl' effectively.
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Step 2: On Page optimisation
On-page optimisation involves modifying keyword frequency in the URL, Title, Headings, Hypertext Links and Body text. Technical, we know but its an important step to good search engine rankings.
An example of on-page optimisation is ensuring that your major key words are used in the first 25 and last 25 words of the content on the page.
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Step 3: Off Page optimisation
Off-page optimisation is designed to maximise a websites performance in the search engines for target keywords related to the on page content of the website.
Off-page optimisation covers many areas including link building to other websites, submission of your website to business directories as well as search engines.
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Step 4: Measuring Your Results
Once all SEO work has been completed, its important to review the results and keep modifying the site to make it even better.
It's important to understand here that results will also be dependant on the activities of your competition. If your industry as a whole generally doesn't use SEO techniques, you may find it easy to get significant results.