Social Media Marketing describes the use of social networks, online communities, blogs, wikis or any other online collaborative media for marketing, sales, public relations or customer service.
The rise of Social Media networks like Facebook, Twitter, MySpace and Bebo amongst many many others, in the last 5 years has been staggering. With this rise has come new and powerful marketing opportunities for businesses and organisations to market themselves and connect with their customers and potential customers.
When choosing what networks your organisation should engage with, its important to consider your target market and what results or objectives you are looking for. Its also important to consider the impact of the social networks on your brand. Does it fit with your image? 96black is able to assist your company in choosing which networks you are most likely to benefit from and help create the right strategy that will work for your organisation.
Twitter - Short, sweet and often
Facebook - Massive following
-
What are the Benefits?
- Increased connection with your customers.
- Direct customer engagement.
- Speedy feedback and results.
- Increased underderstanding of your customers.
- Low cost marketing.
- Powerful and evolving.
-
Which Networks to Use?
Each social network has its advantages and disadvantages. It's important that you consider carefully the different networks that are available and what benefits they offer. 96black can assist you with choosing the networks that will suit you best based on many factors including your objectives and your target markets.
-
Where do you start?
It's important to make a structured start when taking your business onto Social Media networks. Ensuring that you pick off small goals to start off with is vital to the ongoing success of the community you're trying to build.
Importantly, don't expect success over night. It takes time to build up a community around your brand.
-
Measurable Value
Social media is becoming part of every organisation's marketing strategy. There is a great deal of measurable value from this medium provided you have established a baseline of what you want to achieve.
It's here, it works, it's a fun way to engage with your potential customers and it's measurable!