All websites designed and built by 96black come with an integrated Google Analytics account (website statistics).
Google Analytics is free and hugely powerful. It is designed to measure and analyse website performance and give you valuable insights into you website traffic and marketing effectiveness. It presents valuable information to you in a graphical format on how your website is performing and what your website visitors are doing when they are on your website.
Google Analytics will also allow you to measure the effectiveness of some traditional marketing campaigns by analysing visitor traffic and where your traffic is coming from.
Google Analytics Dashboard
Google Analytics - World Map
-
How do they find you?
Google Analytics allows you to identify how your visitors find you. It will tell you what websites your visitors have found you on (great for measuring the cost/benefit of your Yellow Pages website listing!).
Google Analytics will also tell you what keywords people putting into the search engines to find you.
-
Visitor Insights
Google Analytics will give you a huge amount of insight into what pages your visitors are interested in when they come to your website, what they are doing when they are there and how long they are on the site for.
-
It's Free!
Google Analytics is a free service offered by Google. If you wish, you can have your Google Analytics web reports emailed directly to your Inbox, daily, weekly or monthly.
-
Work Harder
With Google Analytics you will be able to fine tune your website. If you have pages that aren't converting well, you can identify them and work on them. This process will result in more quality prospects and picking up more customers.