Design, as always, is very important as the site needs to support and complement existing branding and marketing that the company has in place. This ensures consistency within the organisations online and offline marketing activities.
Static websites tend to be Simple 'brochure' style websites with content that doesn't change very often.
Static Websites are lower cost but also have lower functionality behind them. They are relatively basic and provide good information quickly and easily to website visitors.
Static websites are suited to organisations that have content that does not require updating on a regular basis or those organisations that don't want to have the ability to update their website themselves.
Static websites are also better suited to the budget conscious organisation.